This project showcases a range of visual branding and technical communication materials created for Cherub Vegan Chocolates, an ethically sourced, handmade vegan chocolate company. The goal was to create a brand identity that both reflects the company’s values and positions it as a serious player in a competitive market.

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The project began with custom visual design elements, including a logo and letterhead. Drawing inspiration from the company’s playful yet ethical ethos, I designed a cherub illustration that brings retro whimsy to the branding while maintaining a polished, professional look that is suitable for corporate communications. The design balances fun and sophistication, mirroring the brand’s commitment to both high-quality products and ethical sourcing.

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Beyond the visual elements, the project also involved producing several pieces of professional writing:

• A company announcement introducing virtual conferencing.

• A persuasive memo encouraging employee participation in a blood drive.

• A tactful message addressing employees about an unsuccessful televised investment pitch.​
   

The final piece was a business proposal outlining investment opportunities, budget allocation, growth strategies, and an implementation plan. This component allowed me to practice persuasive communication in a business context, focusing on clear, actionable steps while also presenting the company’s vision for the future.

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Overall, this project not only strengthened my ability to create compelling visual identities but also honed my skills in strategic communication, persuasion, and rhetoric. Each piece of this project reflects a different aspect of communication—whether engaging employees, conveying the brand’s personality, or presenting complex business strategies—giving me a well-rounded experience in both creative and professional communication.