Located in downtown Phoenix, Curious Nature is an oddities and curiosities shop known for its unique atmosphere and eclectic collection of ethically sourced taxidermy, skulls, bones, exotic plants, and vintage-inspired collectibles. When tasked with designing a flyer to promote their summer classes, I saw an opportunity not just to create a functional piece of advertising, but to craft something that visually represented the spirit of the shop itself.

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To begin, I studied the store’s branding, physical space, and customer base to understand the tone and aesthetic that would resonate most. I aimed to channel the vibe of a haunted vintage hotel—mysterious, elegant, and slightly eerie—while still making the flyer feel accessible and informative. The final design is fully vector-based, ensuring flexibility across print and digital formats.

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The gold, white, and green color palette was chosen to align with Curious Nature’s branding and evoke a sense of richness and curiosity. The flyer copy pairs engaging class descriptions with strong calls to action, helping drive interest and sign-ups.

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This project helped me grow as a designer by pushing me to consider not only visual elements, but also audience perception and brand alignment. More than just creating a flyer, I practiced turning a business’s identity into an experience that speaks directly to the people they hope to reach.