Joe’s Poppin’ Popcorn was founded with a heartfelt purpose. In October 2000, Joe’s parents set out to create a sustainable business that would give their son, Joe Steffy, a young adult with DS-ASD, the opportunity to do meaningful work. The company officially launched in April 2005, with Joe as the sole proprietor. Today, his business has flourished into a brand known for its high-quality, delicious kettle corn.

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This project focused on developing a comprehensive content strategy plan for Joe’s Poppin’ Popcorn, aiming to enhance online presence and customer engagement. It involved several key components:

• Audience personas to better understand and target customer segments.

• Competitor analysis to identify opportunities for differentiation and growth.

• A detailed content strategy and mapping to ensure consistent messaging across digital platforms.

• A social media strategy to increase visibility and drive engagement.

• Creation of a style guide to maintain a consistent brand voice, tone, and visual identity.

• Crafting multiple blog posts for the company’s new blog.
   

Throughout this project, I gained an appreciation for how critical it is to align a company’s website with its brand identity. By aligning the brand’s mission with its online presence, the right content can not only attract customers but also build a loyal, engaged community around the brand.