The Wildlife Rehabilitation Center of Minnesota (WRC) began in 1979 as a student-led club within the University of Minnesota’s Veterinary College. What started as a small operation treating a handful of animals has grown into the world’s busiest wildlife hospital, now caring for over 21,000 patients each year. With such high stakes and public reliance, WRC’s website plays a critical role in providing fast, clear access to emergency wildlife care information.

​

WRC sought to improve the usability of its website, as it is essential for visitors to quickly access emergency medical wildlife care information. To address this, I conducted an analysis of the organization’s mission, objectives, and target audience. Based on this research, I developed a questionnaire to assess how first-time visitors navigate the site to locate emergency care resources. After gathering and analyzing the results, I identified areas for improvement in site organization and usability.

​

The final deliverables included a comprehensive report outlining actionable content and structural recommendations, all aimed at making WRC’s website more user-friendly and aligned with its lifesaving mission. I also designed a new letterhead to strengthen the organization’s visual identity and support future outreach efforts.